In the phase of new customer operation
Leveraging BaaS Financial Industry Cloud as the engine and based on foundational AI capabilities, we have created a multi-channel product structure and a multi-dimensional operational system. This approach seamlessly integrates C-end users with B-end institutions, establishing an integrated end-to-end service within the financial scenario for new customer marketing. This facilitates the continuous enhancement of platform user retention and user value. (On one hand, beyond the top-tier industry resources, we have expanded traffic channels in various scenarios such as e-commerce, travel, payment, media, and education, lowering the cost of acquiring new customers. On the other hand, leveraging our self-owned platform, we have accumulated 50 million registered users. As repeat purchases from the existing user base increase, the average customer acquisition cost decreases. With the decrease in customer acquisition costs, we gradually achieve profitability.)
In the phase of existing customer operation
With macroeconomic policy adjustments and the evolution of banking business, institutions are shifting from acquiring new customers to deeper management of their existing customer base. The demand for supplier capabilities in system construction, precise selection, and result delivery is increasing. BaiRong quickly seizes this opportunity and differentiates itself from the current market by offering institutions a result-oriented end-to-end solution, enabling precise segmentation and real-time feedback and adjustment through AI intelligent robots, text message, and human engagement. This provides institutions with a full-service solution for existing customer operation, achieving their core KPIs.